Whether you’re looking to come back with a bang or you’re taking a slower, steadier approach to returning to normality, it’s never been more important for your business to have a clear identity.
But what do we mean by that? It’s all about how people recognise you – usually through your branding, whether that be on your premises, packaging, uniforms, emails etc.
If you feel you need to do more with your branding but aren’t sure how, then we’re here to help you to be bold and quite literally pin your colours to the mast!
Here’s how – and why, you should be proud of your company’s image and tell the world who you are – without saying a word.
You don’t need to brand everything!
We’re not suggesting that every item of clothing, furniture, wall space and stationery needs to be emblazoned with your logo. We’re aiming for tasteful, not ‘in your face.’ There are ways to subtly incorporate your branding into your office space.
For example, as well as including your logo on equipment such as headed paper, folders and lanyards, you could also choose to add wall vinyls of your logo around your building. Or you might prefer floor graphics, which can be an unusual and fun addition to a reception or meeting room.
To tie the look and feel together, make sure the colour scheme is consistent throughout your space and uses the same tones as in your logo – whether that’s wall colour, furniture, or smaller items such as vases, cups, or cushions.
Branding brings your team together
For some, working from home for many months has caused them to feel a little disconnected. Returning to an office with strong visual branding can really help to create a feeling of belonging.
A refresh or update of your branding can help to boost your staff’s enthusiasm and create a sense of high energy and positivity. Being part of a company that presents itself well also helps to instil pride in your team.
It makes you instantly identifiable to the customer
Just like your staff, it’s likely your customers have been away for a while too. Branding plays a huge role in welcoming them back. You want customers to walk into your space, see your product or service and immediately know it’s you.
Displaying pride in all aspects of your appearance speaks volumes. Even something as simple as a poster on a toilet door can look instantly classier if it’s designed in company colours.
Small touches and attention to detail like this create positive associations in a customer’s mind. It shows you care about the customer experience as well as helping to make your brand memorable and build your reputation.
Be sure to carry the branding through to materials outside of your premises too such as advertising, brochures and direct mail.
It doesn’t need to cost the earth
All this talk of printing might raise concerns about your environmental impact – and rightly so! Having said that, there’s a fine balance to be struck between reducing damage to the planet and using materials that are suitable for the job.
Unfortunately, it’s not as simple as using recycled paper. It may be kinder to trees but it’s terrible for printing on as it’s impossible to get that high quality, glossy finish that most businesses would prefer.
So, how do you get around that?
Well, we like to offer our customers ‘carbon balancing’ paper which we purchase from companies under The World Land Trust (WLT) scheme. The WLT helps to conserve tropical forests in Vietnam, which is home to a large diversity of habitats and species.
Carbon balancing simply means that the estimated carbon impact of a product or service is offset by preventing the equivalent release or absorption into or from the atmosphere. It means our customers can cut their carbon impact without compromising on quality.
If you’d like help with design or print to create a company image that not only makes you feel proud but helps protect the environment, get in touch.